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Hypnosis May Be the Way to Lose Weight

How many of us tried to lose 10-20-30 lbs of excess weight? And how many of you succeeded? For how long?

In The Psychology of Persuasion you discovered the Law of Consistency. Generally speaking this law states that people will behave in a way that they believe is consistent with their past statements about an issue, and, their past behaviors about an issue. This is backed up by numerous studies in social psychology.

Even more interesting is that research shows (Tykocinski & Pittman, 1998) that once people pass up on an "opportunity" once, they will almost certainly pass up on that same opportunity in the future. So, in the case of the lottery ticket holder, their behavior sets a precedent. Once someone passes up an opportunity, no matter how positive, they tend to decide that way in the future as well.

In general, people will avoid doing something that could be in their best interest simply because they have done so in the past.

Hypnosis may be one of the final solutions to weight loss. Strategies to control stress may just be the best tools to reduce weight for the long term. Stress appears to be a major cause of weight gain and reducing stress levels seems to have a cause/effect relationship on people's weight.

UCSF researchers have identified a biochemical feedback system in rats that could explain why some people crave comfort foods - such as chocolate chip cookies and greasy cheeseburgers - when they are chronically stressed, and why such people are apt to gain weight in the abdomen.

"If, after the near-miss on the freeway, you get into work and almost lose your job during an argument with your boss, and have a fight at home that night - and these types of events are relentless -- you're going to have chronically elevated adrenal hormones [i.e., chronic stress]," says Norman Pecoraro, physiologist at UCSF. "There has to be a brake on the system, and, for some, it's chocolate."

Importantly, there are other ways to treat chronic stress: exercise, yoga, meditation, sex and baths all stimulate neurochemicals that activate regions of the brain that stimulate pleasure. Relaxation techniques may work by reducing the psychological drives on stress output, which can be the root causes of stress. (Drugs and alcohol do not provide sufficient metabolic feedback, and may even stimulate further stress, and its attendant compulsions for pleasure.)

As for the use of food, there are serious health consequences of a diet high in fat and sugars -- abdominal obesity (which can lead to cardiovascular disease, Type II diabetes and stroke), and cardiovascular disease itself.

"In the short term, if you're chronically stressed it might be worth eating and sleeping a little more to calm down, perhaps at the expense of gaining a few pounds," says Pecoraro. "But seeking a long-term solution in comfort foods - rather than fixing the source of the stress or your relationship to the source of the stress -- is going to be bad for you."

Even if you've never been able to lose weight before you are more than likely to now. You already know that weight loss is an elusive goal. Goals, will power, a fad diet and a positive mental attitude are not enough to take inches off.